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  "businessSummary": "ARAKU is India’s first coffee to shape the complete seed-to-cup journey with flagships in Mumbai, Bangalore & Paris. It's the first terroir-mapped coffee to also champion the world’s largest certified organic plantation in the Eastern Ghats of India.",
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      "name": "ARAKU Latte Mugs",
      "description": "Designed exclusively for Araku by acclaimed Norwegian designer duo Anderssen & Voll, the Coffee Mug adds elegance to your coffee ritual. The mug features a 300-ml capacity, distinctive two-toned design with vibrant colours on the inside and a classic white on the outside. Anderssen & Voll was established in 2009. Torbjørn Anderssen and Espen Voll were previously founders and partners of the design group Norway Says. They work within various fields of design but focus on domestic objects. Design at Anderssen & Voll means being receptive to cultural and market influences. They have received several awards for their work; including Wallpaper Award, Red Dot Award, IF Award and Honorary Award for Best Design in Norway.",
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      "description": "The signature ARAKU Moka Pot is a three-part coffee maker that is perfect for easily brewing a hot, highly intense cup. It’s crafted using insulated wood, enamel and food-grade stainless steel, avoiding the harmful effects of the more commonly used aluminium. The ARAKU Moka Pot was born out of a landmark collaboration with Norwegian design duo Anderssen & Voll. Launched in France in 2017, this elegant pot debuted in India in 2018. Torbjørn Anderssen and Espen Voll have won several accolades including Wallpaper Award, Red Dot Award and the IF Award, and are renowned for their finesse in blending Scandinavian design sensibilities with various cultural influences, creating objects with a distinct voice. The chic, tiered ARAKU Moka Pot is inspired by traditional Japanese teapots and the vivid, earthy colours of the Araku region. Their vibrant range puts the joy back in homebrewing! Best part? It makes two cups in four minutes!",
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    {
      "name": "Coral Gift Box",
      "description": "In shades of fiery orange, our Coral Gift Box is the perfect present for your loved ones. The Araku Moka Pot and eye-catching espresso cup set are ideal to brew and savour our incredibly fruity and powerfully flavored Micro Climate coffee.",
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      "description": "In Araku Valley’s Bakuru village, farmers Korra Chittibabu and Varalakshmi tend their coffee at elevations of 3,790 to 4,362 feet. Cool air, dark rocky soil, and a canopy of wild mango, jackfruit, and silver oak trees imbue this coffee with a quiet complexity. At this elevation, the coffee cherries ripen gradually, allowing sugars to concentrate and aromatic complexity to develop.The cherries are processed using the specialized black honey drying method, which preserves the natural sweetness of the bean, lending this coffee its rounded body and distinctive fruitiness.A medium roast coaxes out the full personality of the beans. The flavor opens with a gentle sweetness reminiscent of rose apple and buttercream cookies and is balanced by notes of caramel and baker's chocolate. Best enjoyed through slow brewing methods like pour-over or French press.",
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